Most consultants hand you a strategy. MDQ builds the system that runs it.
A commercial operator for food & beverage brands. We build revenue engines, not just placements.
Great products don’t fail on quality.
They stall when the commercial foundation isn’t in place. We build that foundation with you: pricing, margin, spec sheets, distributor economics and sell-in.
Not advisory. Not a broker.
Most brands hire someone to tell them what to do, or someone to sell for them. Neither owns the number. We do.
Consultancies. Category reports.
Readiness → GTM → Activation → Velocity
Brokers. DSR networks. Agencies.
We don’t advise. We build.
The commercialization system arrives built.
Operator-led, not analyst-led
We own the build, not the deck
Structure before spend
Placement is not the finish line
Four systems. One revenue engine.
Installed and run with you until they hold.
Operational Execution
Commercial Intelligence
Financial & Commercial Control
Scale & Enterprise Value
Three stages. Start where you are.
Monthly fractional engagements, scoped to your brand.
Market Entry
Market Activation
Market Expansion
Emily Murphy
Emily brings 18 years of experience in the food industry, from merchandising to distribution.
She works alongside your team as a hands-on commercial partner, building the system with you, working with your distributors and buyers, and staying close to what sells through.
From first call to working system.
It starts with a conversation about your brand, where you are today and where you want to go.
One minute. The form below.
45 minutes on your brand, channels and numbers.
A one-page scope, then pricing and timeline.
Agreement, kickoff, and the system goes to work.